On our website we use the so-called “Facebook Pixel” of the company Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
We use Facebook Pixel to measure the success of our social media marketing campaigns, to optimise these and where applicable form so-called Custom Audiences. As a result, users of our website can be presented with interest-related advertisements (Facebook Ads) as part of visiting Facebook or other websites that similarly use this procedure. By way of the Facebook Pixel, Facebook is able to identify the visitors to our website as a target group for the presentation of advertisements in the Facebook social network. As a result we are in a position to place targeted advertisements. So-called Cookies are also used as part of the use of the Facebook Pixel Code.
The Facebook Pixel implemented on our page is used to establish a direct link to the Facebook servers. In that respect, information about what you have visited on our website and the pages you have selected is forwarded to the Facebook servers. Furthermore, individual information and parameters that are required to optimise our advertisements, increase the relevance and measure the success are forwarded. In that respect this entails, in particular, information about so-called Conversion Events on the TEG page (e.g. whether or not contact with us has been established). We are unable to view the data recorded by Facebook (e.g. IP addresses, information about the web browser, the location of the website, clicked buttons, where applicable pixel IDs and additional features). We can only use such data as part of placing certain advertisements.
If you have a Facebook account and are registered, the visit to this website will be allocated to your Facebook user account. If you are not registered with Facebook or are not logged in, it may be the case that the provider will gain knowledge of, and store, your IP address and additional identification features.
We store your data as long as we require it for the respective purpose (display of interest-based advertising) or you have not objected to the storage of your data or have not withdrawn your consent. The part of the Pixel that is set as a Cookie remains on your device for up to 24 hours.
In addition, Facebook may forward personal data for processing to so-called third countries, in particular the USA. Third countries are countries outside the EU or the European Economic Area where other statutory data protection provisions apply and therefore the data protection level specified by law may be below that of the EU. To nevertheless provide a corresponding data protection level, Facebook uses standard contract clauses authorised by the European Union in respect of data transmissions from the European Economic Area to the USA and other countries and, where applicable, sets adequacy decisions issued by the European Commission for certain countries.
The use of Facebook Pixel on our site, including the possible transfer of your personal data to third countries, applies on the basis of your consent (Article 6(1), letter a, GDPR. The consent may be withdrawn at any time for the future via our Cookie settings. Furthermore, it is not ruled out that Facebook uses the data for its own purposes, on which TEG has no influence whatsoever.
You can find further information regarding the collection and use of data by Facebook as well as regarding your rights and the possibilities of protecting your privacy in Facebook’s data protection notices at https://www.facebook.com/about/privacy/ (external link). You can obtain special information about Facebook Pixel at https://www.facebook.com/business/learn/facebook-ads-pixel (external link).
On Facebook logged in users can additionally deactivate functionalities in respect of individualised advertisements at https://www.facebook.com/settings/?tab=ads# (external link).
LinkedIn Insight Tag
We use the so-called LinkedIn Insight Tag of the LinkedIn platform operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. We process the data obtained by the LinkedIn Insight Tag to evaluate or campaigns, where applicable improve them and collect information about the website visitors who have gained access to our campaigns on LinkedIn. To that end the LinkedIn Insight Tag is integrated in our pages and a Cookie is set on your terminal by LinkedIn.
By way of this technology we can draw up reports on the performance of our advertisements and information about website interaction. The LinkedIn Insight Tag is incorporated on this website for that reason, for which a connection is established with the LinkedIn server.
The LinkedIn Insight Tag facilitates the collection of data about the visitors on our website, including URL, referrer URL, IP address, device and browser features (User Agent) and the time stamp. The IP addresses are shortened or (if they are used to reach members on a device-wide basis) they are hashed The direct identification of the members is removed within seven days to render the data anonymous. The remaining data that are rendered anonymous are then deleted within 180 days.
We do not receive any data from LinkedIn that we can attribute to individual persons but rather we only receive reports (in which you are not identified) about the website target group and the advertisement performance. In addition, LinkedIn offers retargeting for website visitors so that by way of these data we can place targeted adverts outside this website.
We store your data until as long as we require such data for the respective purpose (campaign evaluation) or you have not objected to the storage of your data or have not withdrawn your consent.
In addition, LinkedIn may forward personal data for processing to so-called third countries, in particular the USA. Third countries are countries outside the EU or the European Economic Area where other statutory data protection provisions apply and therefore the data protection level specified by law may be below that of the EU. To nevertheless provide a corresponding data protection level, LinkedIn uses corresponding legal mechanisms such as standard contract clauses authorised by the European Commission.
Use of the LinkedIn Insight Tag on our site, including the possible transfer of your personal data to third countries, applies on the basis of your consent (Article 6(1), letter a, GDPR). The consent may be withdrawn at any time for the future via our Cookie settings. Furthermore, it is not ruled out that LinkedIn uses the data for its own purposes, on which TEG has no influence whatsoever.
You can find LinkedIn’s data protection guideline at https://www.linkedin.com/legal/privacy-policy (external link), where you can also find more detailed information about transfers to third countries. LinkedIn members can additionally control the use of their personal data for advertising purposes in their account settings.